Jane Baker is an award-winning entrepreneur, multiple #1 best-selling author, philanthropist, multiple business owner, investor, high ticket sales expert, speaker and media personality. She shares her journey of success with Style of the City Magazine.

What is your fondest memory of growing up in Wales?

I was born and raised in Pontypridd, so definitely the Six Nations Rugby. It’s the one time of year where there’s a real buzz in Wales. My grandfather was a huge rugby fan, which definitely rubbed off on me. You can’t beat Wales on a Six Nations weekend, there’s nowhere else like it!

How did you begin your first business?

I left school just before my 16th birthday, without any qualifications and went to work for a call centre; but ended up quitting after eight weeks. After that, I drifted through life for two years. After our daughter was stillborn, I decided to do something with my life. I always felt destined for something bigger but never knew what I wanted to achieve.

When planning my wedding, I decided to use the money we would have spent on that day to start an event business. We didn’t have much money at the time; I started my business with less than £400. However, within three months, I had landed my first six-figure contract.

Fast forward to today, despite having no formal qualifications, I’m a best-selling author, eight-figure serial entrepreneur and have set up a foundation, and I’m only 31.

How do you maintain balance as a successful business owner, wife and mother?

When I started my first business, I worked 7 days a week, never taking time off.  When I walked away from it, freedom was the biggest goal for me.  Now, I work three to four days a week. I don’t try and do everything myself. Each business is overseen by a right-hand person, which frees up a lot of my time.

Do you believe your attitude plays a role in your success?

Totally! So many talk themselves out of something if they’re unsure of the how, whereas I’ll dive in. I started my first business on a whim; 90 minutes later I had a business, website and social media pages. I don’t wait for proof I can do something; I just decide I’m going to do it. I’ve never let failure or fear of it stop me.

What are you working on currently?

We’re currently growing all the businesses and setting up new bases in Monaco & Dubai; we’re expanding our portfolio to include luxury home installations services. I’m also busy writing my third book.

What advice would you give to anyone wanting to start a business now?

Just do it! I’ve worked with numerous clients during the pandemic, helping them either start or pivot their business. One lady went from having her business wiped out to doing six figures; others had been furloughed and started businesses that grew so much they were able to give up their job.

Where can people connect with you?

@IAmJaneBaker on all social media or at:




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