Cardiff shopping destination St David’s Dewi Sant has announced the launch of John Lewis’ new pop-up showroom experience, ANYDAY.
Only the second of its kind in the UK, the store showcases ANYDAY, the new own brand range from John Lewis, with an aspiration to remodel and transform consumer perceptions around the affordability of stylish homewares. The 4,277 sq ft unit, situated on the Lower Grand Arcade, adjacent to Sports Direct and Lego, will be in place until mid-October.
The move to create a temporary showroom comes after considerable success with the ‘Test & Learn’ exhibition spaces, launched by John Lewis Cardiff to feature their new ANYDAY own brand earlier this summer in the Lower Mall at St David’s. John Lewis is looking to build the profile of its ‘home’ assortment range, with the increasing importance of creating liveable and workable spaces at home featuring stylish and affordable design.
The new St David’s store highlights ANYDAY’s modern living designs, focusing on showcasing individual items and room sets in an experiential way. Customers will walk through the spaces to get a feel of the different styles and layouts, while also having the opportunity to engage with local John Lewis Partners, before going to the nearby John Lewis to make any purchases.
James Waugh, Centre Director at St David’s Cardiff, commented: “Since its arrival in Wales, John Lewis had a strong appeal and quickly became a much loved brand here at St David’s. We are excited to be one of the first destinations to launch the ANYDAY showroom out in our mall, designed to create an experiential experience and introduce John Lewis’ affordable range to shoppers.”
Cliff Vanstone, Head of Branch at John Lewis, Cardiff added: “John Lewis is a mainstay of St David’s Cardiff – it’s one of our largest stores in the UK. We are incredibly excited to collaborate on this joint initiative with St David’s as we look to diversify the John Lewis experience and showcase our affordable but high-quality and stylish homeware range. The ANYDAY pop-up will help us engage with our customers in a new way, and we’ve already seen a great response only a short time from opening.”
The ANYDAY store has experienced strong footfall and positive feedback from consumers, with more than 3,000 already to the pop-up store since it launched on 30 July.
The new store follows the recent openings for other experiential stores at St David’s, including a Welsh debut for Sky and a brand-new store for lifestyle brand BoConcept.
For more information about St David’s, please visit https://stdavidscardiff.com/