From humble beginnings, Jordan Reed grew up in the Tiger Bay area of Cardiff and began his working life selling mobile phones, gas, electricity and home insurance. Jordan always knew he had a passion for events and would offer to deliver flyers for events in Cardiff for free, just to be involved.
At the age of 21, he got his first taste of the promotion life and started running his own weekly workers pool party on the small island of Crete; that’s where he learned the ropes and found his love for events. Fast forward a few years to 2010; Jordan accepted his first big role in the newly built Glam night club on Greyfriars rd., where he flourished for 7 years building some of the biggest and most influential events in Cardiff. Names such as Pete Tong, Laid Back Luke, Tyga, Kid Ink, Tinie Tempa and Kano were just a few of the big names he was fortunate enough to work with’ He has also worked with huge brands such as Radio 1, Kiss FM and Ministry of Sound.
Not only a star promoter, but Jordan also found himself in high demand as a DJ, having supported Craig David, Sean Paul, Trey Songz & French Montana, to name a few. After moving on from Glam Nightclub, Jordan took his skills overseas, hosting club nights and pool parties in Dubai, Ibiza, Marbella’s hottest venues and quickly building a reputation for himself with celebrities, sports stars, influencers and artists amongst his list of clienteles. People knew they would get looked after and have an amazing time if Jordan was behind throwing an event.
During the recent pandemic, which sadly saw the hospitality industry grind to a halt, Jordan’s events got put on pause. However, he used his newly found spare time to create and build new and exciting concepts, such as Old Is Gold, which began with Jordan playing his favourite 90’s & 00’s anthems every Thursday after the NHS clap on Facebook and Instagram, which grew in popularity every week. People from all over the country tuned in to be uplifted and were brought together with their love for music.
With the belief that nightclubs would be one of the last businesses to reopen, Jordan put his mind to creating an alternative to his usual packed dance floors and thus Butterfly Brunch was born! ‘A brunch for social butterflies’ an event for the socialites of the city to enjoy brunch, bubbles and good company, in a safe and socially distanced setting. This was the idea behind the event to allow people some level of socialisation, in the midst of a pandemic.
Since the reopening of hospitality, Jordan’s visions for these event concepts have been brought to life and you can join him at either the Butterfly Brunch or Old Is Gold during various dates throughout the year.
Butterfly Brunch Summer Series at Holm House: Sunday, June 6th, July 4th & August 1st.
Old Is Gold every Sunday at Lo Lounge and every Thursday at The Conspiracy Lounge.
Bay Vibes every Saturday at Lo Lounge.
