Image kkw beauty

One very controversial craze could be on its way to making a very 2018 comeback thanks to two prestigious beauty moguls. We don’t need to say it, but Kim Kardashian West is the mastermind behind this particular make up move.

What was once a “Oh honey, no” make up disaster is making a triumphant return. We don’t know about you, but the inner 12 year old in us is cheering. Blue eyeshadow is back, but is the Kardashian stamp of approval enough?

The internet seems to think so. This past week, Instagram has been an of explosion of Kim Kardashian’s new eyeshadow palette, released on April 5th.

KKW Beauty Kim Instagram image
Image @kimkardashian

It’s the first time she has collaborated with her beloved makeup artist Mario Dedivanovic, in celebration of their ten year friendship and partnership.

Mario wrote on Instagram, “The past decade with Kim has been incredible. We’ve grown together, set trends, inspired and impacted an industry along the way. Through all her milestones and achievements and through her rise to global superstardom she has taken me along the way and impacted my life greatly, helping me to achieve unparalleled success of my own as a celebrity makeup artist.” We can feel the love, Mario.

The palette has received excellent reviews and non-stop attention, with beauty influencers creating makeup looks like there is no tomorrow. A hybrid of rustic warm tones, shimmers, and Libra (that jewel shade of blue), fans were quick to storm the KKW Beauty website, with the collection selling out within the first week.

The surprising addition of this intense, electric blue quickly took the beauty community by storm, with pigmentation and texture receiving much of the praise.

Kim was quick to point out the story behind the colour, including its namesake- the astrology sign that both she and Mario share.

Kim posted on Instagram that “This shade of blue is special to us because I would fight against colo[u]r & one time when I was on my phone & not paying attention he did a blue eye & I freaked out but then looked in the mirror I loved it! We fight over which look we should do all the time but this blue eye reminds me to trust him lol.” Every name for every colour shade in the palette has a meaning behind it for both Kim and Mario. Adorable.

KKW Beauty Blue Eyeshadow
Image @kkwbeauty

The release of this palette means a trend could be on the horizon that is very reminiscent of the blue eyeshadow look that dominated the nineties, and was paraded by the likes of Cameron Diaz and Reese Witherspoon.

It’s pretty much a given that nineties makeup was not known for professionalism or artistry, and eyeshadow seemed to be idly swept over the lid with little effort. We can definitely expect blue eyeshadow to comeback with more of a pop and flare, especially with the amount of emerging talent within the beauty community.

Feeling blue has never looked so good, much to the delight of 90’s girls everywhere.

The palette is currently sold out, but you can sign up for restock information here.


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