As we come to the end of a turbulent year, luxury jewellers, Laings, are looking back on 2020. Across the UK and online, they launched a series of sparkling campaigns to add a touch of indulgence in a difficult time.

With the New Year approaching, Laings reflect on how they have navigated what has been a challenging a year. Although faced with difficulties throughout 2020, the sparkle of Laings never dulled, and they continued to lead the way with their luxury campaigns, adapting and thriving as the year went on.

New Adventures in 2020

Laings began the year launching a campaign in January 2020 to celebrate all of the adventures that were to come. Although the year quickly took a turn, customers still embarked on a range of glittering journeys. Proposals marked the start of new chapters together, whilst treasured anniversary presents commemorated all that had passed. The adventures continued in new and meaningful ways, and Laings were delighted to help clients to mark special occasions.

A Sparkling Spring

Spring approached and saw the UK entering into an unprecedented lockdown. Laings understood that even in these difficult times, special moments in life continued, and their exquisite tokens of love may become even more cherished. Their glittering campaign featured jewellery, diamonds and luxurious timepieces that will be treasured for years to come. thrived in this time, and customers continued to celebrate their loved ones, shopping online and enjoying the luxury of Laings from the comfort of their own home.

A Sustainable Summer

To mark the changing season and the move into summer, Laings launched a dazzling campaign focused on sustainability. Inspired by the everlasting nature of diamonds, thousands of flowers, all made from 100% recycled paper, represented the blossoming magic of nature and the power of our planet. This campaign gave the jewellers the opportunity to advance their commitment to move towards a more sustainable way of working.

Summer also marked the re-opening of Laings stores. The health, safety and comfort of their clients, staff and community were paramount. As well as ensuring that their stores followed

government guidelines, they also introduced a bespoke appointment service. This new system allowed Laings to provide safety, alongside five-star customer service.

Stuart McDowell, Retail Director at Laings, commented: “Our appointment system proved popular amongst customers. At Laings we pride ourselves on our customer service, and we passionately believe that purchasing our luxury products should be coupled with an unforgettable customer experience. By offering an appointment service, we could ensure appropriate social distancing, whilst maintaining the standard of customer experience synonymous with Laings.”

Celebrating the Joy of Jewellery

In autumn, Laings launched an indulgent campaign that celebrated the special moments that their precious pieces mark and the joy that they bring. They recognised that this year, more so than ever, we’ve found ourselves cherishing the time that we spend with our loved ones, enjoying special moments and marking milestones together. Laings jewellery often commemorates these moments and set against the rich colours of autumn the campaign included exquisite pieces that come to symbolise chapters in your life.

A Family Christmas

As we entered the winter season, many were unsure of what Christmastime would hold. Laings campaign showcased the magic of a treasured gift, spreading a message of positivity and putting family at its heart. It demonstrated that even in uncertain times, and no matter if near or far, we could still celebrate our loved ones, showing them just how much they mean to us.

Throughout the festive season, Laings have also reassured customers that they will continue to make shopping with them as easy as possible, being there every step of the way. As various locations enter another lockdown, remains open, and as well as their reliable online service with home delivery, they also offered a Click and Collect service. Their knowledgeable and experienced Online Customer Service team are always available to help with customer queries and have helped many find the perfect present this Christmas.

A Winter Sale

During a winter season unlike anything we have experienced before, and as their stores follow any restrictions that are put in place, Laings launched an online Winter Sale to continue to be there for customers throughout this time. Featuring exquisite jewellery and timepieces with up to 50% off, engagement rings to mark your promise of forever and expertly crafted earrings and elegant pendants, some fantastic savings are available. The sale also provides you with the chance to own rare models from our Pre-Owned Watch collection to timepieces from the world’s most luxurious watch brands at fantastic prices.

Laings invite you to shop the Winter Sale online, allowing you to purchase from the comfort of your own home.

Stuart McDowell, Retail Director at Laings, continued: “Our Winter Sale allows us to offer more to our customers, providing them with an excellent opportunity to purchase special pieces at exclusive prices. We continue to be there for our customers in every way we can, helping them to pick special pieces and sparking joy in more difficult times.”

Although 2020 has been without a doubt a challenging year, and incredibly difficult for many people, Laings have continued to be there for their customers. Throughout their 180 year history, they have been part of celebrating your loved ones and marking special moments. This has not stopped, and cherished moments continued to spark joy. As we look towards 2021 with renewed optimism and a sense of hope, Laings would like to thank their customers and communities for their ongoing support, and hope to welcome you in store soon.

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