London Fashion Week may be over, but we’re still excited about all the brands, collections and talent which was showcased. Our fashion director, Karine Laudort, gives us the breakdown of the Ones to Watch in the wake of LFW…
Selected from a long list of emerging designers, the Ones to Watch winners receive the opportunity to showcase during London Fashion Week. Fashion Scout’s Ones to Watch provides a unique platform for the brightest new designers, with many going on to become established labels in the international fashion industry.
The judging panel consisting of industry experts including: Martyn Roberts – Fashion Scout’s Founder and Director; Hattie Crisell – Freelance Fashion Editor (Previously The Times); Ida Petersson – Womenswear Buying Director at Browns and Fashion Stylist and show producer Joe Toronka, gathered to make the decision at a highly attended selection panel in April 2018.
One of these prestigious ‘Ones to Watch’ winners is AuCarre, a brand which emphasises feminine power by elevating and giving voice to all women. As new designers they are very much intrigued by making our own stories and creating contemporary characters using pioneering fabrication, contemporary aesthetic and luxury style elements. Founded by the twin designers with Greek origins; Eirini and Dimitra who both after graduating with a BSc in Bimolecular and Genetic Science, moved to London to study Fashion and Arts at Central Saint Martins in BA Fashion Design with Print and Knitwear.
Their strong interest in hand drawn digital print and knit is a strong characteristic of the brand. Bold silhouettes, romanticism, as well as atmospheric designs are what best describe their creations. The designers’ work aims to celebrate luxury, combined with elements of contemporary style, techno-style fabrics, 3D knits, combination with detailed hand-drawn digital prints. AuCarre’s pieces serve the need of personalisation through storytelling, which hinge on several artists and art movements and craft details.
The SS19 collection is inspired by feminine surrealism. In a dream “super-real” world the new image of the woman is portrayed, stimulated by her everyday silhouette giving a new rejuvenating and refreshing aspect to her alter-ego. In this surrealistic world, the feminine unconscious expresses itself and appears in a fearless, dynamic, strong and powerful way. Strange silhouettes and illogical scenes merged with the sporty and youthful essence to create a new upgraded look leading her to ‘run the world.’ Feminine and bold silhouettes reveal hand-drawn motives, illusive prints and laced knitwear. Massive flowers and floral patterns symbolise beauty, vitality and life, chosen to subtly compliment masculinity.
Words by Karine Laudort.