Combining a love of fashion with vegan ethics Love My Apparel is an online clothing boutique you HAVE to check out. Want on-trend fashion from vegan brands? This is the place to go.

Love My Apparel was formed in the Spring of 2012 as a luxury designer women’s boutique that aims to bring you the latest trends and most desirable designers from all corners of the globe.

Set up by Rhian Jones, a 34-year-old single mother from Efail Isaf, just outside Cardiff.  Rhian started working in retail from the age of 16 at House of Fraser and it was there that she developed a love of fashion. From there she gained qualifications in Fashion and Textiles, and after her daughter, Olivia was born she decided to set up Love My Apparel.

As passionate animal lovers LMA only stocks products that are 100% cruelty-free. LMA will never stock any animal products of any kind. They are also officially recognised by PETA as one of their Vegan approved websites.

Love My Apparel has tonnes of the coolest brands, many of which you’d normally have to look to the US sites for. Some of their brands include: For Love & Lemons, Finders Keepers, Ettika, MINKPINK, Gestuz, Sass & Bide, Caroline Svedbom.

Affordable glamorous dresses, cool tees and showstopper tops, cosy knitwear, beautiful accessories and jewellery have been carefully selected by the LMA team to ensure that there is something for every on-trend wardrobe.

 Whether you’re vegan or not, the great brands and pieces on LMA mean this is one of your new go-to shopping destinations. Make sure to check it out and let us know what your favourite pieces are! 

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