London Fashion Week is always iconic; an unforgettable, statement week filled with big brands and fashion ranges which challenge the way you look at clothes. And this years’ was no different. Style of the City’s fashion director, Karine Laudort, attended this incredible week of fashion, and to bring the excitement to you, our readers, Karine has overviewed the most noteworthy collections and events from the hottest week in fashion.
i-am-chen proudly announced as Merit Award Winner
Fashion Scout awarded the Hong Kong brand i-am-chen, the Spring/Summer 2018/19 (SS19) coveted Merit Award. Created in 2009, this new talent initiative is worth £20,000 across three seasons and has been created to support and develop new designer businesses on a global level.
Selected from hundreds of applicants, the colourful aesthetic of i-am-chen drew attention, evoking a spirited perspective on knitwear fashion by creating effortlessly cool yet equally detailed garments. With unique eye-catching shapes and colours, i-am-chen aims to challenge the image of knitwear as purely “sweater made by granny”. In today’s fashion world obsessed with imposing solemn concepts on clothing, designer ZHI Chen turns to the playfulness and cheerfulness, making this collection truly memorable.
F.H. Christensen wows crowds with glamorous Rainbow Collection
Combining elegance with professionalism, Christensen creates exotic, timeless designs that vary from luxurious evening gowns to ‘on-trend’ cocktail dresses. The new RAINBOW collection uses intricate beading to create extravagant colours to exquisite detail.
Christensen offers ‘Bespoke Services’, ensuring each customer feels elegant and special; not just in their individual luxurious garments, but through the personal service offered too. Clients are also encouraged to take part in the design process, so that items are personalised ‘works of art’ tailored specially for the individual.
A-Jane’s abstract exploration of the conflict between the new and the norm
A-Jane’s newest collection is a study of the aesthetics behind ‘repetition’; a journey which reveals there is no such thing as repetition when it comes to fashion, but a mix of old and new. By exploring clashing colours, shapes and spaces, and playing on strong modern art forms, this is a unique, bold and memorable collection which draws on the designer’s interest in abstract art. By challenging our notions of fashion, viewing the collection on the catwalk is turned into a real experience for the audience as they try to comprehend the mixture of colours and shapes so passionately put together by the philosophical and self-proclaimed ‘Fashion Composer’, Alice Jane.
Starsica’s story-like presentation of Spring/Summer 2019 collection
The inspiration for this collection came to Ike Seungik Lee from the desire to showcase the diversity of life and the lessons learned through different experiences. This collection, named “Be True to Yourself” was displayed on the catwalk through a story-like order, which signifies memories colliding. This unique technique of showcasing the fashion collection made it especially memorable for those who viewed it.
Anissa Aida proves, once and for all, that less really can be more
This minimalist label came back strong to London Fashion Week this year, having won Fashion Scout’s ‘One to Watch’ award for their SS17 collection two years ago. Designer, Anissa Meddeb, celebrates fashion and the combination of cultures which it allows by selecting the best Italian linens, Tunisian denim and hand-woven silks to produce simple, minimalist pieces which flatter a range of figures. The collection was created with the aim of remaining as eco-friendly as possible, for example by favouring sustainable sources, collaborations with artisans and ethical employment practices where possible.
London Fashion Week this week showcased such a range of designers and collections; the latest, the wackiest and the most glamorous fashion. To catch up on many more highlights from this week, visit http://www.londonfashionweek.co.uk/Highlights?SeasonID=76 to browse the full range of collections.