With awareness of plastic pollution at an all-time high, recycling shouldn’t be relied upon as the answer … why not remove the waste in the first place and go Naked?

Lush has always championed a minimal packaging approach, currently 52% of Lush’s current core product range is Naked, offering customers even more ways to go plastic packaging-free. Between 2005 and 2019, Lush customers globally saved 3400 tonnes of plastic from being produced by using Lush shampoo bars.

“In Lush we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.” – Mark Constantine OBE, Lush Co-founder and Managing Director.

In 2019 Lush started their journey to become truly zero waste behind the scenes, by integrating this mentality throughout the entire business. Educating employees on opportunities to eliminate waste has been key, and introducing simple changes like digital and paperless systems, and switching from plastic to stainless steel for lots of consumable items in manufacturing.

Intergalactic bath bomb (£4.95)
New shampoo bar (£8.00)

Not sure how to take the packaging-free plunge?

Meet some of Lush’s most popular Naked products that are going the extra mile for the environment while still being as brilliantly effective for you including New shampoo bar (£8.00), Intergalactic bath bomb (£4.95), Comforter bubble bar (£5.95) and Sleepy Face naked cleansing balm (£5.00).

To view Lush’s complete Naked range, please click here.

Sleepy Face naked cleansing balm (£5.00)
Comforter bubble bar (£5.95)

Lush Naked Shops

The biggest bid to kick plastic to the kerb so far came in June 2018, when Lush opened the world’s first Naked Lush Shop in Milan, Italy, treating customers to an abundance of innovative and plastic packaging-free alternatives to your favourite cosmetics. Lush has since opened Naked shops in Manchester and Berlin.

Lush Black Pots

Lush would love to serve all of their products up naked. But where it’s not possible (yet!), Lush use their iconic post-consumer Black Pots made from 100% recycled materials. Customers can bring their empty, clean pots back to their local Lush shop (five gets them a free fresh face mask). They are then cleaned thoroughly and shredded at the Lush Green Hub in Dorset, before being made into pellets, heated and remoulded back into black pots. This whole process is done in the UK.

You can find out everything you need to know about recycling Lush’s Black Pots, here.

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