Jade Pointon is the Cardiff-based freelance hairstylist behind Bewti Concierge, a new innovative platform that is set to revolutionise beauty in the city.

We could all do with a bit of extra time in our day. But often we find ourselves stretched too thin, dashing from meeting to appointment with barely a second to catch a breath.

As a hair stylist with over a decade in the business, I’ve lost count of the number of flustered clients trying to squeeze in a salon session between work and a night out with the girls. It made me stop and think – things don’t have to be this way. What if beauty-conscious ladies in Cardiff could save time while getting ready to shine?

That’s how I developed the Bewti Concierge – beauty’s answer to convenience. The concept is simple; connect women to first-class freelance stylists, make-up artists and beauticians across the city to allow them to fit beauty into their schedule. Whether you need a speedy wax, a root touch-up, or a mani-pedi and sensational smoky eye before a hot date, there’s a local professional on Bewti Concierge just waiting to hear from you.

Pictured: Jade Pointon

This is a revolution in affordable, luxurious beauty. Forget rushing to the salon; Bewti Conciege freelancers can transform you into your most glamorous, polished self in the comfort of your home or hotel room. Women on a tight schedule don’t have to worry about sifting through listings to find the cream of the crop. We hand-select the city’s most outstanding freelancers who guarantee a five star service, and offer honest, verified ratings of each beauty pro.

As we get ready to launch, I’d like you to meet two of our premium professionals who specialise in creating that salon-perfect look in the blink of an eye.

Bianca – Beautician

Bianca is a true jack of all trades – and master of them all, too. She’s an expert in waxing, lash lifts and brow lamination, but receives especially rave reviews for her custom hand-painted manicures.


“My favourite treatment would have to be nails,” she says, “because I’m passionate about dreaming up and creating original new designs. I love it when clients want something a bit funky and different. It makes my job so much more fun! However, you also can’t beat a classic set of nails with a colour pop.”

Bianca is a brand ambassador for luxe nail tech subscription service Nails of the North, helping her to create such vivid, intricate designs. Her unique nail art is so in demand across south Wales that she offers one-on-one lessons to beginners and experienced nail technicians to help them develop their own signature style.

Don’t forget to look up Bianca on Bewti Concierge when your nails need to dazzle.

Kathryn – Hairstylist

Hairdressing veteran Kathryn is a Cardiff styling superstar. She’s been working in the capital since the start of her career and snipped for the prestigious Vidal Sassoon salon before taking a break to start her family.

Since then, she’s branched out into the freelance work and is loving every minute. “I realised that the only way to enjoy quality time with my girls while still offering a world-class service to my clients would be to become my own boss,” she said. “It was daunting at first, but I was amazed at how fast things took off.”


Word spread fast about the new freelancer on the block, and before long Kathryn had a waiting list for new clients. Her flair for hair encompasses cutting, styling and colour; flawless balayage waves are just one of her many specialties. “I love the science behind colour,” she said. “Those transformations are just so satisfying to create.”

Kathryn can also be called on to style dreamy wedding up-dos. “It’s such a joyful role to play in someone’s special day,” she added. “I’ve even been known to cry when I see the bride in her dress!”

Kathryn is now taking bookings for new clients and can travel across Cardiff. Track her down on Bewti Concierge for a styling experience to remember.

I’m a firm believer that self-care should be on call and available to all. If you’d like to take the hassle out of beauty and simplify your schedule, look out for the Bewti Concierge launch and get ready to be pampered!

For more information, visit www.thebewticoncierge.com or find them on Instagram @thebewticoncierge

Leave a Reply

Your email address will not be published. Required fields are marked *


eleven − 8 =



Subscribe to our newsletter today for the latest articles, competitions and exclusive discounts throughout the year.