In the run-up to the busiest shopping season of the year, luxury jewellers, Laings have launched a new website to ensure that their online customer experience is second-to-none.

Laings has a renowned reputation for their customer service and over 179 years they have become known as a destination for fine jewellery and luxury timepieces alike. Their online domain,, allows shoppers to enjoy the luxury of Laings online and the launch of their new website takes this experience to the next level.

With a new look, the website features an extensive range of glittering diamonds, indulgent gemstones and handsome timepieces, all at your fingertips. Beautifully presented there are thousands of products available to browse, allowing you to explore all that Laings has to offer in one place. The website also features some of the top brands from the world of Haute Horlogerie, including Patek Philippe, Rolex, Jaeger-LeCoultre and Cartier amongst many others, effortlessly allowing you to find the perfect timepiece.

Laings Mobile Website

Customer experience is always of utmost importance to Laings and a new agency, Parachute was brought in to assist in building, not only a website that looked great, but one that allowed customers to shop with ease.

Carol Gargan Head of E-Commerce noted: “Parachute was selected for this reason. They understood our clients, our business and our requirements to provide our customers with a luxury shopping experience online, emulating what we do in-store.

“We’ve really enjoyed working with Parachute, they have great design and technical skills, as well as a passion for our website. Their on-going support and can-do attitude reassures me that our website will never sit still and we’ll be fully supported as we continue to improve our shopping experience for our customers.”

The Online Team understands the importance of a purchase from Laings, knowing that the special pieces are often bought to mark important occasions in life. A dedicated Online Customer Service team is available seven days a week, ensuring a quick response to any enquiries. They are on hand to offer advice, no matter how big or small the query may be and they will work with you to confidently select the perfect item.

Ultimately the online customer journey has been made smoother and more relaxed and the site can be browsed easily and enjoyably. Jewellery and watch lovers have the opportunity to shop online 24/7, in the comfort of their own home. This can act as the start of your Laings journey, allowing customers to see what is available in-store and learning about the company. Alternatively, customers can enjoy instantly purchasing online, with the updated two-stage checkout process making it a simple and effortless transaction, designed to accommodate busy lifestyles.

Carol continued: “We aimed to provide our customers with a beautiful website that operates with ease, showcasing our vast selection of fine jewellery and Swiss timepieces. To complement our luxury offering our Online Team are available seven days a week and can help customers with any questions that they may have.”

Scotch Malt Whisky

To celebrate the launch of the new website Laings have partnered with the Scotch Malt Whisky Society, the world’s finest bottler of single cask, single malt whisky and will be gifting 10 lucky online customers with a specially selected bottle of whisky, as well as a 12-month membership.

For more information, visit

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