Lush’s 2019 Christmas collection has launched on Lush.com and in all shops worldwide. Alongside the main collection, there will be three Christmas Gift Concept shops in the UK – Liverpool, Oxford Street and Birmingham, including an entire floor dedicated to Christmas in Liverpool. Globally, the shops in Shinjuku, Harajuku and Munich will have the full Gift Concept with selected features available in 37 further shops and four Naked Shops (plastic packaging-free concept shops).
New Lush Lens Gifts
After the launch of the first-ever Lush Advent Calendar, Lush introduces a selection of Christmas gifts that will be detectable with the Lush Lens feature on the #LushLabs app, an innovation developed by Lush’s in-house team of Tech Warriors. These gifts will not feature any information about what’s inside on a tag or sticker. To discover which Naked products are inside, open up the Lush Lens feature on the Lush Labs app and get scanning. The Lush Labs app replaces the need for excess packaging with a digital solution, reducing the impact on the environment. The collection will start with 5 Christmas gifts and 5 all year round ones.
New Knot Swap Scheme
Lush introduced Knot Wraps 10 years ago, in 2009, as an alternative reusable packaging. This Christmas, KnotSwap, a new scheme will launch in all shops. Freshen up your Knot Wrap game without wasting a stitch. Swap in your pre-loved wrap and get 50% off a Lush design of the same size. The Knot Wraps for Christmas 2019 are made from either Organic Cotton or Recycled waste bottles. Waste not, want knot!
New Bath Bomb Holders
This year we are adding even more choice for the customer by creating these new bath Bomb holders. They are made from 100% recycled card and are 100% recyclable. Perfect for Secret Santa presents, customers can fill these holders with their own selection of bath bombs.
New Lokta Paper Bath Bomb Wraps
These festive, reusable wraps are a brand new for this Christmas 2019. Lokta paper is made from the Lokta plant and is produced by hand in Nepal by a group of women at a social programme, initiated to create employment for marginalised women in the area. The size fits to wrap both, a standard or large-size bath bomb and is perfect for Secret Santa gifts. There will be two designs for Christmas (Snowman and Penguin) and one for Halloween (Pumpkin).
There will also be a specially curated selection of books on sale in the Christmas Gift Concept shops, as well as in seven other Lush shops in the UK&I. These books will be on sale alongside the new Christmas gifts to inspire and to provide an insight into how we source the packaging customers will find in these gifts. These are the books our Creative Buying team have been reading, and we hope they give customers the opportunity to learn more about the inspiration behind Lush packaging and about packaging in general. This list of books includes titles like No More Plastic by Martin Dorey, and The Hidden Life of Trees by Peter Wohlleben.
For more information, visit https://uk.lush.com