Today, Bumble, the woman-first social connection app with over 65 million users worldwide, announced the launch of their global campaign #askingforafriend, in partnership with activist, actress, and I Weigh founder Jameela Jamil on International Friendship Day.

With two in three people admitting to feeling lonely and 84% of UK citizens admitting it’s hard to find new friends, Bumble is focusing the #askingforafriend campaign on normalising the need to form new friendships throughout life and supporting women to feel empowered and safe in doing so.

Bumble has enlisted global activist Jameela Jamil to be the face of their campaign. Jameela is an individual who has stood for inclusivity throughout her career and has connected countless people through her activism with her very own I Weigh movement. With a focus on championing women to feel more confident in themselves, and a recognition that a network of support can help achieve this, Jameela will be hosting the Ultimate BFF Experience in Los Angeles, California, this August. New and existing Bumble users based in the UK, US, Canada and Australia can apply now within Bumble BFF for a chance to win an all expenses paid trip to Jameela’s L.A. event. The trip will also include a meet and greet with Jameela in an intimate dinner setting.

Jameela Jamil

Speaking about the campaign, Jameela said: ”This campaign really spoke to me – especially when I saw the numbers of women around the world that felt isolated or without support. I’ve spent much of my adult life fighting for the rights of everyone to feel confident and comfortable in their own skin, that’s how I was able to start my own movement called I Weigh to champion inclusivity. I realised that with a supportive group of friends around you anything is possible. It’s time that we focus on normalising how OK it is to seek out new friendships, especially when your current ones do not serve you. Bumble BFF is a really inclusive and easy way to access an ecosystem of incredibly kind and brilliant women – and I’m excited to be on the app and embark on this ambassador role”

With over 65 million users across Bumble, and a vision to encourage more women to make the first move, BFF is one of the only services which enables women to match, connect and find new friends in over 150 countries around the world. Whether it’s a friend to go have coffee with, or someone to join you for a hike, or just someone looking to connect with like-minded women – BFF offers a place for all women.

Alongside the Ultimate BFF experience in LA, Bumble has partnered with a number of like-minded brands in London to connect with even more people and help end the stigma around loneliness. On 6th August, Bumble and gal-dem will team up for one of the magazine’s well-known story telling events, offering a platform for women and non-binary people of colour to take to the stage and tell their individual stories.  While time alone can be healing, it often comes with its own set of challenges and participants are invited to share their personal experience of loneliness.  To apply to the event, download Bumble, switch to BFF mode and click on the gal-dem x Bumble profile.

Jameela Jamil on Bumble #askingforafriend

On 17th August, SoulCycle, the mind body soul experience, is holding a class exclusively for Bumble BFF users and their BFFs. New and existing users can apply now within the Bumble BFF mode to win two places for a curated 2:30pm class in SoulCycle’s Soho studio. To apply to the event, download Bumble, switch to BFF mode and click on the SoulCycle x Bumble profile.

Louise Troen, VP of Intl Marketing, said:We’re thrilled to be launching a campaign focused on celebrating the power and value of female friendship. Bumble BFF is a safe, and empowering ecosystem of like-minded women all looking to connect for different reasons. The statistics around loneliness are extremely alarming and our service is free, and populated in a way that can really start to solve this issue. I’m thrilled we have Jameela to front this campaign and help us raise awareness of why products like BFF are so important in the world today. I can’t think of a more empowering or inclusive ambassador.” 

A UK study, conducted by Bumble and Censuswide showcased that 73% of citizens think they don’t have enough friends, at a time of alarming increase in how hyper connected we are in the digital world. Bumble is encouraging people to use their online time wisely to connect, find interactions with meaning and to add value to their users’ lives.


About Bumble BFF

Bumble For Friends (BFF) is the accessible, empowering, and inclusive offering to women and men around the world to find new friendships and is available within the Bumble app for free through the App Store and Google Play.

About Bumble

Bumble, the women-first social networking app, with over 65 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality; their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over a billion women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.


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