Laings is one of the largest, family-run, independent jewellers in the UK and this year they’re celebrating 180 years. Their story is by no means coming to an end and they’re continuously looking to the next chapter.

As a destination for those in search of special treasures to celebrate landmark moments in life quality, craftsmanship and the importance of family are the foundations of the luxury jewellers.


Founded in 1840, Laings is now in the hands of the sixth-generation of the family. First and foremost Laings is a family business and this family feel runs through everything they do. The generations have learned from their years of expertise, always building on their experience, looking to the future and dedicating their time to helping every customer to find the perfect item to be treasured.


Laings have garnered a valuable reputation as industry experts. The team are able to draw on years of experience however, there’s always more to learn.

Luxury jewellery and watch knowledge can always be expanded on and to ensure that they can offer the best advice Laings invest heavily in the knowledge of their teams. As well as in-house training, team members visit watch brands to fully understand the intricacies behind the impressive collections. Their expertise reaches the highest levels of industry-standard, meaning that you can fully trust their advice.


High-quality craftsmanship is at the heart of Laings. Their in-house goldsmiths, designers and watchmakers ensure that only the best quality work. They have produced much-loved bespoke jewellery pieces and looked after luxury wristwatches that needed a little TLC.

Laings have honed their skills over the years and understand the intricate details that are built into special jewellery pieces and luxury watches. They also only work with approved craftsmen and workshops to ensure the quality of every glittering piece. There are high standards to adhere to and strict criteria to meet – after all a piece of jewellery should be cherished for generations.


Every customer who walks through the door is treated to the ‘Laings Experience’ and is taken on a luxurious journey. It’s an indulgent experience that allows you to relax as knowledgeable team members guide you through their collections and educate you on the hidden secrets of diamonds and luxury watches. Laings customer service is five-star and every request is handled with the utmost care and respect.

They understand that customers are often shopping for an important purchase that has sentimental meaning. It can often be an emotional experience, and Laings are honoured that you have chosen to share this special memory with them. They’re delighted to become part of this memory and are there to celebrate with you, truly allowing you to enjoy the luxury of the Laings experience.

“Embracing our past, investing in our future, everything we do is meticulously crafted and is yours to cherish for generations.”

Laings Cardiff – St David’s, 27 The Hayes, Cardiff, CF10 1GA

02920 660 890

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