We sit down with Lucy Anderson, founder of the cult femtech brand WooWoo, to find out why this brand has gathered a dedicated fanbase of beauty devotees on a global scale in just two short years.
What is WooWoo and how did you come up with the idea for the brand?
WooWoo is a female health, self-care, and pleasure brand run by myself and a small but very passionate team of women on a mission to put to bed taboos and old-fashioned views towards female intimate care. Our aim is simple: To provide 21st-century women with fun and fearless intimate products that really work, as well as a judgement-free space.
Why a feminine wellness and pleasure brand, and why now?
There is still so much stigma around care for down there and female pleasure and wellness. We live in a society where media and advertising over sexualises our bodies, which I believe is not only potentially damaging our health but holding us back from really enjoying the intimacy we deserve. Out of pure personal frustration, I felt I needed to do something about it.
Since our launch two years ago we are pleased to say the tide is turning with many more femtech brands entering the market. More big retailers are stocking female orientated products, and there’s also more frank and honest content entering mainstream media and social media which is normalising topics that for so long were off the table. There’s still a long way to go, but we’re heading in the right direction.
Why do you think your brand resonates so well with modern women?
WooWoo comes from a real, honest and genuine place and I think our customers see that and believe it. We’re a femtech company, run by an all-female team personally invested in starting the necessary conversations that need to happen to normalise female sexuality and self-care. A mix of singles, mothers, glam girls and meme queens means WooWoo covers all bases. We live and breathe the same lives as our customers, so we get the tone and content right.
How did your business fair during COVID?
We’re incredibly lucky. Lockdown was actually a really positive thing for our business. Our sales have been really buoyant throughout the pandemic – driven a lot by the fact our Tame it! Hair Removal Cream proved to be really popular with consumers looking for an alternative to wax treatments when salons and spas shut in March.
I’m so incredibly grateful to all our staff, especially our logistics team that worked incredibly hard throughout the crisis to keep our customers supplied with WooWoo products, and to all our new and old customers that remained patient and loyal throughout lockdown despite delayed shipments and depleted stocks.
What next for WooWoo?
We’ve got lots of exciting new retail partnerships in the pipeline for later this year – the news has to stay under wraps for now but watch this space!
On an international scale, we’ve broken into several European markets including Spain, France, Italy and Germany and we’re really excited to be launching this autumn in Australia.
WooWoo’s range is available to purchase at www.woowoo.fun, Amazon, Superdrug, Feelunique and Ocado.
To find out more about the Woo Woo product range visit www.woowoo.fun